The Gulf Shores lifestyle is calling you! Topics, listings, news, and real estate interests!


8/28/26 - Mortgage Rate Update

Staying informed about mortgage trends is an important part of making confident real estate decisions.

Below is the latest rate update from a trusted mortgage professional I have worked with for more than 20 years, Joey Parker.

Below is the most recent snapshot of purchase rates and some special programs. Mortgages today are not just conventional, FHA and VA; there are many different types, and we will help find the best one for you.

Purchase Rates

Weekend Purchase Rates — August 28, 2026

Conventional Government
30 Year Fixed 6.475% FHA 30 Year Fixed 5.875%
30 Year Fixed $400K+ 6.475% FHA 5/1 ARM 5.500%
15 Year Fixed 5.750% VA 30 Year Fixed 5.990%

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Orange Beach’s First Beachfront Rooftop Lounge Coming to AC Hotel

Alabama’s Gulf Coast has long been known for its iconic beachfront spots — the Flora-Bama, The Hangout, Pink Pony Pub, and newer favorites like Coastal Orange Beach and The Gulf. What it has never had, until now, is a true rooftop lounge overlooking the sugar-white sand and emerald water.

That is about to change.

The AC Hotel Orange Beach, a six-story, 100-room Marriott property planned for 23370 Perdido Beach Boulevard, will feature a 3,500-square-foot rooftop lounge when it opens in the second quarter of 2028. The lounge will be open to both hotel guests and the public — making it the first of its kind on Alabama’s beachfront.

Zach Hoyt, president of Gulf Shores-based A&R…

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Video Tour: The Ridge in Gulf Shores, Alabama

Step inside this peaceful, spacious neighborhood offering homes with beautiful open floor plans, gourmet kitchens, private backyards, a sparkling community pool, and scenic nature trails, all just 1.5 miles from the sugar-white beaches. The Ridge delivers the perfect blend of tranquility and coastal convenience!

Ready to experience it in person? Contact Lorraine Gatti today to schedule your private tour. Call Lorraine: 251-233-9790

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Why The Ridge is One of Gulf Shores’ Best-Kept Secrets for Relaxed Coastal Living

If you're searching for a peaceful coastal retreat that combines modern comfort, natural beauty, and unbeatable convenience, The Ridge at 430 W Fort Morgan Rd in Gulf Shores, Alabama, delivers exactly that. This sought-after community of townhome-style condos offers residents a serene escape while keeping them just minutes from the sugar-white beaches, vibrant dining, shopping, and attractions that make Gulf Shores a top destination.

Prime Location with Easy Access

Nestled along a quiet, tree-lined stretch of Fort Morgan Road, The Ridge sits in a private, tucked-away setting yet remains incredibly central. You're only about 1–1.5 miles (roughly a…

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6/26/26 - Mortgage Rate Update

Staying informed about mortgage trends is an important part of making confident real estate decisions. Below is the latest rate update from a trusted mortgage professional I have worked with for more than 20 years, Joey Parker.

Joey is a highly respected local mortgage expert, and my team and I have been successfully referring clients to him for 20 years. Knowing which developments qualify for specific mortgage programs is an essential part of the home purchase process, helping buyers save time and avoid costly regrets. Below is the most recent snapshot of purchase rates and some special programs. Mortgages today are not just conventional, FHA and VA; there are many different types, and we will help find the best one…

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5/15/26 - Mortgage Rate Update

Staying informed about mortgage trends is an important part of making confident real estate decisions. Below is the latest rate update from a trusted mortgage professional I have worked with for more than 20 years, Joey Parker.

Joey is a highly respected local mortgage expert, and my team and I have been successfully referring clients to him for 20 years. Knowing which developments qualify for specific mortgage programs is an essential part of the home purchase process, helping buyers save time and avoid costly regrets. Below is the most recent snapshot of purchase rates and some special programs. Mortgages today are not just conventional, FHA and VA; there are many different types, and we will help find the best one…

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Gulf Shores’ $2.1 Million Airport Investment Signals Strong Long-Term Growth

One of the most important indicators of a healthy real estate market is strategic economic investment, and Gulf Shores has once again demonstrated its commitment to long-term growth.

The City of Gulf Shores has been awarded $2,140,570 through Alabama’s Growing Alabama Tax Credit Program to advance major site development at Gulf Shores International Airport. Gulf Shores was one of only ten communities selected statewide during this highly competitive funding cycle, a clear sign of confidence in our city’s future.

As someone who works closely with buyers, sellers, and investors throughout the Gulf Coast, I believe this investment represents far more than…

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4/24/26 - Mortgage Rate Update

Staying informed about mortgage trends is an important part of making confident real estate decisions. Below is the latest rate update from a trusted mortgage professional I have worked with for more than 20 years, Joey Parker.

Joey is a highly respected local mortgage expert, and my team and I have been successfully referring clients to him for 20 years! Knowing which developments qualify for specific mortgage programs is an essential part of the home purchase process, helping buyers save time and avoid costly regrets. Below is the most recent snapshot of purchase rates, and some special programs.  Mortgages today are not just conventional, FHA and VA; there are many different types, we will help find the best one for…

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Gulf Shores Airport: Lightning-Fast Growth Taking Off – And Why It’s Boosting Local Real Estate Big Time

Sugar white sand beach in Gulf Shores Alabama with turquoise Gulf waters and waves The iconic sugar-white sand beaches of Gulf Shores, Alabama — now easier to reach than ever thanks to the airport’s rapid expansion.

Hey locals and beach dreamers! If you’ve been watching our Gulf Shores International Airport (JKA) since it opened its doors in May 2025, you know it’s moving at full throttle. What started as a brand-new gateway with its first Allegiant flight on May 21, 2025, has already served 76,675 passengers in that partial year alone — putting it on pace to exceed 150,000 in its first full calendar year and rank as Alabama’s fourth-busiest commercial airport. That’s explosive progress in record time!

And the momentum…

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Find Your Escape in The Beach Club Cottages

Beach Club Cottage 12 8654 Greenwich CourtAre you searching for a coastal retreat where you can relax, unwind, and enjoy the finer things in life on the Alabama Gulf Coast? Look no further than 8654 Greenwich Court, Cottage #12 in The Beach Club Cottages of Gulf Shores, Alabama. Easy access to the sugar-white sand beaches and all of the award-winning Beach Club Resort and Spa amenities are just moments away from your front door. With membership to the distinctive beachfront Clubhouse, imagine: you can spend your days lounging by the Clubhouse pool, getting your daily steps in at the fitness center, indulging in a spa treatment at the salon, doing a little shopping at the Village Mercantile, playing an evening game of tennis, and then enjoying…

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